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1-800-DENTIST® Introduces New Television Commercial Spokesperson Company Co-Founder Fred Joyal to Help Launch “A Great Dentist Can Change Your Life” Campaign
by Anonymous

LOS ANGELES, CA April 16, 2004 -- 1-800-DENTIST®, the nation’s leading free resource for people in search of a dentist, today announced Fred Joyal, co-founder of 1-800-DENTIST, as the spokesperson for its “A Great Dentist Can Change Your Life” commercial campaign. Joyal will be featured in three 30-second commercials scheduled to begin airing nationally this week.

“This is a great opportunity for me to connect with the television audience and emphasize our overall philosophy—to bring consumers and dentists together,” said Joyal. “The primary directive of these commercials is to motivate people to go to the dentist and if they don’t already have one, to call us.”

The campaign will address the following: how oral health is an integral part of achieving overall health; how having a great smile can boost one’s self-esteem and confidence; and how avoiding the dentist has long-term consequences. One commercial in the campaign features 1-800-DENTIST’s main call center, offering viewers a glimpse of who is on the other end of the line when they call.

Directed by Jordan Alan, the commercials were among the first ever filmed with the Viper FilmStream™, a HD digital camera that provides enhanced picture resolution and quality to each commercial. 1-800-DENTIST handles all of its broadcast creative in-house.
    
1-800-DENTIST actively supports and promotes the importance of including regular dental office visits as a part of every consumer’s health care regimen. Through its toll-free number and Web site, 1800dentist.com, 1-800-DENTIST provides each consumer with valuable information to make an informed decision when choosing a pre-screened dentist in their area.

About 1-800-DENTIST®
1-800-DENTIST, headquartered in Los Angeles, is the nation’s leading free resource for consumers in search of a dentist. 1-800-DENTIST commercials promoting the importance of regular dental office visits can be seen on television 4,000 times a month as well as in the Yellow Pages and on the Web. 1-800-DENTIST has thousands of members across the country and is contacted annually by millions of people in search of a dentist. For more information, visit www.1800dentist.com.




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